Google The Fitness Online Marketing Machine
Friday, April 6th, 2012“
This is going to be fitness marketing strategies on a whole new level.
Just as I was finishing up my outline and getting ready to head on out to the gym I got a private message on Facebook from a trainer who was clearly frustrated with his website ranking. His message started of Bedros, Google hates trainers and here why Then he went on to say how his site used to rank high for search terms like: Personal trainer CITY CITY Personal trainer Personal training CITY CITY personal trainer Fitness center CITY CITY Fitness center and a few other key search terms. But now, after googles most recent search algorithm update his site is ranking at the bottom of page one at best.
Listen, google doesnt hate personal trainers. But Google does hate cheaters and its slapping them BIG TIME for trying to cheat the system. Up until a month or so ago you could get any crack seo service to rank you by giving them several hundred bucks a month. The trick most crack SEO guys used was to 1.
Stuff specific pages on your personal training site with keywords and piss poor content.
The hope was (and it worked) to fool google into positioning that page up on the top of the search results when someone searched you out. Quality didnt of content didnt matter one bit. (which is why a BUNCH hacks were using software to spin and Frankenstein articles and then post them on your site.
2. The other trick was to get a crap ton of incoming links to your site from a bunch of sites. This is where blog networks flourished becuase once google figured what hack SEO people where doing, google started indexing these blog networks and all of a sudden the if you had incoming links from these sites it meant nothing and your site ended up plummeting to the bottom of the search results. In fact, Matt Cutts the lead dude in charge of the spam team at Google tweeted that they are fully aware of the blog networks that hack SEO experts are using and theyre shutting them down.
“
Found At: (fitness marketing and Google) http://ptpower.com/google-the-fitness-marketing-machine/